• 作者:
• 來源: 展翅調酒學校
• 日期: 2014-11-08
• 瀏覽次數: 2783 次

萬眾期待的這款來自帝亞吉歐的限量版谷物威士忌在淘寶以高價售出。Limited pre-release of Diageo’s long anticipated new grain whisky sells on Taobao for record sum.

近日，一瓶大衛(wèi)·貝克漢姆推出的新款翰格藍爵威士忌在淘寶以41000元（近6700美金）在線拍賣售出。

為了配合酒飲大頭帝亞吉歐這款期待已久的新款威士忌在華發(fā)布，它們在淘寶發(fā)布了100瓶由足球巨星貝克漢姆簽名的限量版威士忌。拍賣所得的所有費用將會捐給慈善機構。

今年四月發(fā)布的翰格藍爵威士忌是一款在卡梅隆橋酒廠（宣稱是蘇格蘭歷史最悠久的酒廠）制作的一款單一谷物威士忌。

足球巨星貝克漢姆及制片人Simon Fuller被委任為這款威士忌的全球品牌大使，并將會“在發(fā)展該品牌，市場戰(zhàn)略和定位上發(fā)揮重要的作用”，帝亞吉歐表示。

每瓶威士忌的零售價大約為450元，如今在中國已經可以在其天貓官方旗艦店購買。

Last week, a single bottle of David Beckham’s new Haig Club whisky sold for ￥41,000 (USD6700) in an online auction on Taobao.

The whisky was part of 100 limited-edition bottles signed by the football star offered on Taobao to mark the China release of the long-awaited new whisky from drinks giant Diageo. Proceeds from the auction will be donated to charity.

Released globally in April this year, Haig Club is a single grain whisky produced in Cameronbridge Distillery – claimed to be the oldest grain distillery in Scotland.

Football star David Beckham and entertainment scion Simon Fuller have been appointed the whisky’s global brand ambassadors and will “play a fundamental role in developing the brand, its strategy and positioning,” says Diageo.

The normal retail price per bottle is around ￥450 and is now available to purchase in China on the official Haig Club Tmall store.